Lowell is a leading cannabis lifestyle brand based in California. The brand has claimed the spot as the #1 pre-roll brand in the country and is widely recognized for its iconic design, sustainable craft packaging and premium line of products such as Lowell Smokes and the Lowell 35’s.
A key part of the strength of the Lowell brand is its unique brand identity. Great brands are able to navigate the marketplace with a certain level of intuition - a belief or mission that acts as True North no matter the obstacle. For Lowell, we developed the fundamental building blocks to solidify the brand strategy, understand our consumers and translate insights to the product roadmap.
Market Research, Insights & Consumer Segmentation
Competitive Landscape
Brand Identify, Mission, Vision
Logos, Colors, Iconography
Key Messaging
Product Strategy
To strengthen Lowell’s position as a true lifestyle brand, my team has spearheaded a range of campaigns aimed at boosting brand awareness and introducing Lowell to the next generation of cannabis consumers. A few of our greatest hits include:
